Solutions

SEO stands for Search engine optimization (SEO). It is a process that helps a website get more traffic and results from a search engine, by getting the site to rank higher in the results when a user types in a search.

One of the most critical and often overlooked areas for SEO is the website itself. The unique S4T empower CMS tool, allows you to adjust your SEO options as needed and as the SEO techniques change. During a Senate hearing in 2010 one of the Google founders disclosed that in 2010, Google made over 500 changes to their search algorithm
(link : http://searchengineland.com/figz/wp-content/seloads/2011/09/Eric-Schmidt-Testimony.pdf)

The most important thing a business can do for their site is to make sure that the site architecture and the sites features are all done within the Search Engine guidelines, and that the SEO company stays up to date with all the changes.

At S4T, we use a combination of making sure that the site architecture is what we need, content marketing or generating new pages on the site to rank for the targeted keywords, and also relevant and authoritative hand built backlinks as needed. SEO is a complex process that requires a combination of action and monitoring to make the site rank higher in the results. Once a site has begun the process of SEO, it is critical to maintain that program to preserve the ranking and adherence to the best practices of SEO.