Retargeting occurs after someone views searches for the services you offer- a cookie is dropped on their browser, so you can ‘retarget’ your ads to that user elsewhere on the web, who you now know is a member of an already interested audience.

Remarketing Process:

  1. A potential lead searches for your products or services (keywords) on the search engines
  2. As the potential lead searches the web we show them your retargeted display ad keeping you on their mind
  3. The potential lead may click on your ad to visit your website and engage with you
  4. S4T tracking technology reports where they came from and how they connected with you
There is only one difference between remarketing and retargeting. Remarketing happens after potential leads make an initial visit to your website. For retargeting, the initial visit to your website has not yet occured. We build a profile of the potential lead base on search history, site’s visited, and content interaction. Once we have a detailed search and browser history of the potential lead, we begin to serve relevant advertising based on their ever changing search and browsing profile. The potential lead profile can change over time, so only the last 30-60 days history is used to keep the detailed profile. Once the potential lead has visited your site, they will still be remarketed your display ads.
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