Google Ad Grants for Nonprofits

Few choices in life are this simple- achieve high impact through low investment and apply for Google Grants. S4T Group's Certified Adwords specialists can ease and support this process to maximize this opportunity.


Step 1: Free Application

If you are an eligible 501(c)(3), S4T Google Grants Specialists will apply on your organization’s behalf with no obligation. The process can be tedious. Your time is precious, so we can do this for you.

To qualify for Google Ad Grants, your organization must:
  • Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use.
  • Have a live website with substantial content.
  • Hold valid charity status.

*Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits, but philanthropic arms of educational institutions are eligible.

Step 2: Collaborative Keyword Research

Once you have been approved, our team will meet with yours to discuss your organization's goal and mission to research the best keywords to maximize the impact of this opportunity. You are the authority in your organization’s vision and goals. S4T AdWords Certified Partners are experts in using the Google AdWords platform to increase your reach and amplify your voice. Working together, this synergistic approach builds a foundation for success.

Step 3: Managing your AdWords Program

S4T creates campaigns for each of your services, programs, or areas of focus. For each campaign S4T will select keywords, write effective ads to appear in search results, and continually test different versions to improve performance. S4T AdWords Management Team will monitor your Ads and update the campaigns to make sure you are getting the most out of your campaign.

Step 4: Monthly Reports

You will receive monthly updates to inform you of the results and let you know what adjustments we are making based on the data we can gather regarding the results your AdWords campaign yields.

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