Ads displayed to users who have previously visited your website as they browse the Web is remarketing .

Ever wondered why you keep seeing ads for a product, service or a company you have researched?

It might be due to remarketing. This is due to a process that occurs when a visitor's browser on their phone, tablet or computer is tagged with a cookie. For the next 30 or 60 days, the visitor will see your display ad on various websites as they surf the internet. The intent to to keep your product/service top of mind to the visitor as they move from the “research” phase to the “buying” phase of your product/service. Traditional sales methods speak to timing and top of mind awareness. At the moment a visitor comes to your site, it is difficult to know whether they are doing research, or they are ready to buy. If they are in the research phase, remarketing brings them back to your site, when they are ready to buy.

How It Works

  1. A user visits your site, either by typing your domain because they know about your company, find it through a web browser or clicking on an Ad.
  2. Through S4T’s remarketing program, your potential lead’s computer is tagged with a cookie.
  3. As the potential lead searches the web, S4T consistently displays your retargeted display ad, keeping you on their mind.
  4. The potential lead may click on your ad to visit your website and engage with you. 
  5. S4T tracking technology reports where they came from and how they connected with you
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